Three adaptive content strategy trends for omnichannel marketing
Demand is high for content management and delivery that's timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all.
Category Content strategy
How a content strategy workshop came to me in a dream
This is probably my weirdest blog post ever. That’s including the one where I DJ’d a house party using applied content strategy. I know I am work-obsessed sometimes, maybe it’s the run-up to Con…
What happens when search engines become intelligent?
The question of “Intelligent Search Engines” came up on the Intelligent Content blog (hosted by the Content Marketing Institute), I decided I couldn’t fit a reply into a comment and I’…
Congility 2014 – theme, call for speakers and more
I have been so busy in the last few months launching this UrbinaConsulting.com and the re-launch of Congility.com that I have not blogged in ages, even to tell you about what has been keeping me so bu…
Adaptive content – it’s not just me
I decided adaptive+content,+content+strategy,+content+modelling Trend data // b est sdf as asd asd df //
How to get content strategy funding (LavaCon Keynote)
My LavaCon keynote from 2013 is proving to have some real staying power and applicability across both marcomm and techcomm audiences. The title was: “Storming the Castle: Reaching Those Who Cont…
Content personalisation: the adaptive content article series
What is adaptive content? Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. Whether they’re private consume…
Kristina Halvorson interviews Noz Urbina on experience design, pharma, & stakeholder alignment
Noz covers personalization, delivering effective customer experiences, customer journey mapping, content in the pharma sector and some quick but thought-provoking opinions on content, AI and the Metav...
Content design vs content strategy vs UX writing
[FIX FEATURED IMAGE!!] It was a interesting chat. I wish that we’d had 45 minutes instead of 30. What I wanted to say was that Content Strategy qui…
Discussion on context and omnichannel with Robin Lynch
Have you guys designed a content model for companies like us before? Yes. Although it depends how strict you’re being when you say ‘like us’. I’ve worked with KBC, Deutsche B…