Headless CMS: the ultimate ROI guide
A headless content management system (CMS) can deliver a better ROI for your business, regardless of your industry or department. A headless system enables you to: Rebecca Wyatt, partner and division…
Category CCMS (component content management)
Insert Content Here podcast: Adaptive content
Adaptive content for omnichannel delivery On his podcast Insert Content Here, Jeff Eaton talks to Noz Urbina about the role of adaptive content in an omnichannel strategy. In this episode, Jeff Eaton…
Congility 2014 – theme, call for speakers and more
I have been so busy in the last few months launching this UrbinaConsulting.com and the re-launch of Congility.com that I have not blogged in ages, even to tell you about what has been keeping me so bu…
Musings on choosing a CMS: Feature overload [NF0]
I’m working with a major client choosing a CMS. In this particular choice, it’s a multi-year, multi-million dollar choice. If all goes well, it will eventually be a system that touches from at lea…
Developing a content strategy
This post is a redistribution of my recent article in Communicator Magazine on Developing a Content Strategy. It discusses how Content Strategy works best when approached with an open mind, following…
The 5 Ws of adaptive content: making content contextually appropriate on any channel
We just had the pleasure of delivering "The 5 Ws of Adaptive Content" a webinar with the AMA (American Marketing Association) sponsored by OpenText Hightail.