Insert Content Here podcast: Adaptive content
Adaptive content for omnichannel delivery On his podcast Insert Content Here, Jeff Eaton talks to Noz Urbina about the role of adaptive content in an omnichannel strategy. In this episode, Jeff Eaton…
Category Content marketing
Work smarter, not harder – less work, more flow
Welcome to my inaugural blog post on Less Work, More Flow!Titles for my blog could have been related to content, dita, xml, component content management and the rest, but I stuck with something that I…
“What is structure, anyway?” new Content Matters podcast interview
Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We originally discussed cove…
How a content strategy workshop came to me in a dream
This is probably my weirdest blog post ever. That’s including the one where I DJ’d a house party using applied content strategy. I know I am work-obsessed sometimes, maybe it’s the run-up to Con…
What happens when search engines become intelligent?
The question of “Intelligent Search Engines” came up on the Intelligent Content blog (hosted by the Content Marketing Institute), I decided I couldn’t fit a reply into a comment and I’…
Congility 2014 – theme, call for speakers and more
I have been so busy in the last few months launching this UrbinaConsulting.com and the re-launch of Congility.com that I have not blogged in ages, even to tell you about what has been keeping me so bu…
Adaptive content – it’s not just me
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Content personalisation: the adaptive content article series
What is adaptive content? Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. Whether they’re private consume…
Part 2: Applied content strategy: How DJing a house party taught me how my brain works
Lessons and big-a** failures In my last post I walked through the challenge of curating content (digital music) on a tight schedule. I responded by developing a content strategy with a taxonomy an…
Content strategy book launched [NF0]
I am delighted to finally announce the publishing of my book – with my co-author Rahel Anne Bailie: Content Strategy: Connecting the dots between business, brand and benefits.It has been two intense…