Lessons and big-a** failures In my last post I walked through the challenge of curating content (digital music) on a tight schedule. I responded by developing a content strategy with a taxonomy an…
I’m trying to be part of the solution, not the problem. It’s come up a few times recently in the CS forum: “Is our breed caught in the weeds” and should we Tech or Not Tech as CSs? The answer…
This one is a bit of thought-provoking fun; an applied content science experiment. The question: can you apply primarily digital content concepts in day-to-day physical life? I tried to get an unini…
My biggest, and possibly most controversial, post to-date continues with responding to and extending the question – is TechComms mired in the past? Yes. But we’re not alone. Those of us in MarCo…
I’ve harped about Marketing vs. Technical Communication Content Strategy in this wacky World of Content for a while now. The thesis in short is that we can and must integrate content strategy across…
I spoke at CS Forum earlier this month on Content Strategy.My presentation title (suck as it did) was “B2B Content Strategy: How to create company- and customer-focused content“. Terrible…
For me CS Forum 2011, and my reflections on it made the penny drop for the “Why now?” question. We’ve been harping on about the importance of product information and separating content from form…
I’m working with a major client choosing a CMS. In this particular choice, it’s a multi-year, multi-million dollar choice. If all goes well, it will eventually be a system that touches from at lea…
I recently led three conference sessions in one week. They were for two communities trying to move off two different types of “pages”. I did two sessions at Publishing Expo (generally very print…
Continuing on from my previous post about the state of multiplatform content strategy, here are some reasons building “for mobile” can actually hurt your content’s long-term usefulness and some…