Articles

Discover why AI is already a commodity and how to create real business value. Lasse Rindom shares insights from 67 podcast episodes on successful AI adoption.

Noz Urbina and Bouke Vlierhuis examine how AI has shattered the traditional content workflow, revealing that creation was never the real problem – it was just hiding all the other broken processes.

The bridge: from understanding to implementation In our previous article, “Metadata: How structured tagging transforms content into AI-ready context“, we explored what metadata is and why...

Imagine you own a fleet of taco trucks. Awesome, right? The neon sign glows at night in the club district and units are perfectly placed for the lunch rush in downtown the next day. The menus are stac...

The AI is officially in a bubble. That’s not just okay – it’s essential. History repeats itself Although I strongly believe in the medium and long-term, AI will be the most transformative techno...

Demand is high for content management and delivery that's timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all.

What is cornerstone content? Cornerstone content is the bedrock of a successful SEO strategy and can be a significant benefit to users for navigational purposes and learning journeys. When your site h...

What is adaptive content? Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. Whether they’re private consume...

This post is re-blog to point you to some content that I created for the venerable Data Conversion Laboratory (DCL) lab repository of webinars, articles and other learning materials. There are two art...