Overview On our June 19th episode of the Content Matters podcast, we’re joined by Noz Urbina, a content strategist and founder of Urbina Consulting, to explore how AI, content modelling, and knowle…
Overview How do we navigate a world where AI systems aren’t just tools, but active participants in our cultural conversations? This session explores the implications of AI becoming embedded in o…
Overview Many feel it’s unwise to make predictions in times of rapid change. So let’s be unwise! Drawing on 25 years of experience at the bleeding edge of marketing and content solutions…
Overview Content is frequently copied or recreated for every channel, every campaign, every product update. It’s inefficient, and often worse for users and brands. This session introduces conten…
Overview Delivering optimal content experiences is difficult — especially across multiple audience segments or channels. Regardless of technology (advanced AI or other tools), success depends on how…
Overview AI depends on data patterns, but knowledge management depends on shared understanding and meaning. In most organisations, meaning is buried in unstructured formats, legacy silos, and inconsis…
This interactive session will give a proven method for leveraging AI and a low-tech overview of how the commonly available AI technologies work.
Overview Spotlight: How the Component Content Alliance (CCA) is Shaping the Future of AI-driven Content The Component Content Alliance (CCA) unites industry leaders to explore how structured content…
Overview Metadata plays a crucial role in managing and retrieving content within a unified portal, enhancing searchability, distribution, access, and retention. We will present the key Functions of Me…
Transform your IA practice with AI tools. Learn to craft effective prompts and develop multi-AI workflows through hands-on exercises. Led by content strategist Noz Urbina.