How to build an AI-ready metadata strategy for enterprise
The bridge: from understanding to implementation In our previous article, “Metadata: How structured tagging transforms content into AI-ready context“, we explored what metadata is and why…
Category Omnichannel
Three adaptive content strategy trends for omnichannel marketing
Demand is high for content management and delivery that's timely and personally relevant in multichannel, cross-channel, and omnichannel contexts. Adaptive content underpins them all.
Insert Content Here podcast: Adaptive content
Adaptive content for omnichannel delivery On his podcast Insert Content Here, Jeff Eaton talks to Noz Urbina about the role of adaptive content in an omnichannel strategy. In this episode, Jeff Eaton…
Journey mapping and AI: A different, low-risk, high-reward approach to adoption
Dear marketer, Sigh with me heavily if you’re reading too many headlines about AI. There. Doesn’t that feel better? This article discusses getting productive with AI, without telling you that…
“What is structure, anyway?” new Content Matters podcast interview
Here’s the recording an episode of the Content Matters Podcast hosted by the amicable and highly professional Iain Griffin from Four-Is.com (pronounced “four eyez”). We originally discussed cove…
Congility 2014 – theme, call for speakers and more
I have been so busy in the last few months launching this UrbinaConsulting.com and the re-launch of Congility.com that I have not blogged in ages, even to tell you about what has been keeping me so bu…
Content personalisation: the adaptive content article series
What is adaptive content? Adaptive content is a content strategy technique designed to support meaningful, personalised, interactions and content across all channels. Whether they’re private consume…
When content strategies collide Pt 5: Is communication mired in the past?
My biggest, and possibly most controversial, post to-date continues with responding to and extending the question – is TechComms mired in the past? Yes. But we’re not alone. Those of us in MarCo…
When content strategies collide Pt 6: Conclusion, unification
I’ve harped about Marketing vs. Technical Communication Content Strategy in this wacky World of Content for a while now. The thesis in short is that we can and must integrate content strategy across…
Information beats persuasion: CS Forum 2011 Afterthoughts
I spoke at CS Forum earlier this month on Content Strategy.My presentation title (suck as it did) was “B2B Content Strategy: How to create company- and customer-focused content“. Terrible…