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Content Strategy: Connecting the dots between business, brand, and benefits
It’s time to put content strategy into a business context for those who need to justify the investment in their information assets.
Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on knowledge needed by project managers, department heads, and other decision-makers who find themselves in the position of needing to know about content strategy.
These decision-makers need enough knowledge that when they are asked to submit a proposal for a content strategy they can make informed decisions and contribute to a strategic discussion about business-critical content, and whatever level of detail they choose.
Co-Authored by Rahel Bailie and Noz Urbina.
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Managing Enterprise Content
Contributing his project expertise, Noz shared a case study of successful structured content and translation management implementation.
Author Experience: Bridging the gap between people and technology in content management
Noz provided the foreword for Rick Yagodich’s exploration of content management technology and its impact on content creators.
The Language of Content Strategy
Contributing his expertise to this industry reference, Noz authored the chapter on Content Management Systems (CMS).