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SESSION
Content design: Journeys & models
Content design: Journeys & models From journeys to content design Learn how to translate user journeys into content architectures and future-ready content models. This workshop teaches how adaptiv…
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SESSION
Mapping analytics to business metrics
Mapping analytics to business metrics Measure what matters Keep executives and leadership interested and invested in your content projects by demonstrating progress toward business goals. Urbina consu…
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SESSION
Personas & journeys with AI
Personas & journeys with AI Get productive now with AI-powered personas and journey mapping In this workshop you’ll explore how to combine audience-centric thinking (personas) with experience pl…
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