Developing a content strategy
This post is a redistribution of my recent article in Communicator Magazine on Developing a Content Strategy. It discusses how Content Strategy works best when approached with an open mind, following…
Category Techcomm
Cookin’ Up Some (XML) content
This post is a response to something on Tom Johnson’s blog – idratherbewriting.com (upon which I is be groovin’ regularly and I highly recommend). On a recent post we got into a discussion regar…
Social media and the super-role of the technical communicator
NOTE: This is a re-publishing of a Social Media and Technical Communcations piece that Adobe requested I put together for a special supplement to the UK’s Communicator Magazine (
When content strategies collide: Marketing vs technical communication
We’re in an intensely exciting time now in “the World of Content”. Content Strategy and Social Media are the buzzwords on everyone’s lips. Like any new and game-changing hot-button, there’s…
Ann Rockley and Rahel Bailie Congility 2011 podcasts
As promised – here are the two Featured Speaker podcasts for Congility 2011 where I interview two major players in the content industry. Both are delivering workshops and featured presentations at C…
When content strategies collide Pt 2: Customer impact
In my last post, I left off with my description of the two major continents in the World of Content: Today there’s a gap between them, but the two continents are starting to collide and create some…
When content strategies collide Pt 3: Language, culture, geography
Today we’ll look at how the gap between communications departments (specifically Technical and Marketing) persists despite the damage to customer experience. Why can’t we all just get along? Like…
When content strategies collide Pt 4: Enabling vs. Persuasive content
Part 4 of my post comparing Marketing Content Strategy vs. Technical Communication Content Strategy. A love letter to the community and a petition that yes, we can all just get along… even if we h…