2013 conference season – shall we meet? [NF0]
I am delivering at least 11 but up to 15 sessions of the keynote, presentation, workshop and webinar varieties in the 11 weeks between late September and November. I’ve gone a bit overboard. Con…
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To tech or not to tech, that is the question
Should a content strategist know code? How much geek cred is good for your career? When is it too much? People have a love-hate relationship with technology even in our industry. Here’s my thought…
Ray Gallon
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Content Strategy Applied 2013- workshop files
This post is just for attendees from my workshop at Content Strategy Applied 2013: A great session and thanks to all the participants!
Content consolidation – the universal benefits
Another one off the Content Strategy Google Group – what are the benefits of consolidating content?Although I usually assume Content Strategy questions on the group – when not specified as…
Speaking at publishing Expo 2012 [NF0]
For those considering the Publishing Expo Conference Feb 28-29 – I’ll be there with some favourite Congility speakers. We’re still accepting last-minute submissions for remaining speaking slots…
CaaS: Content as a service [NF1]
I hop
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The content doctor – what’s your disease
consultant is like a doctor– every patient should be treated as a unique case, but it’s experience that allows you to diagnose problems, quickly, effectively and if you’re in the sta…
Picking your pilot project
When implementing a content strategy one must pick their battles. Relevant metaphors abound about eating elephants, boiling oceans, journeying with one step and so on.